HOW
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HOW TO TAKE PAYMENTS ONLINE
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THE GATEWAY
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Subscription management
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This allows you to offer a product with continuous recurring payments
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Optional payment plans
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This option is great for products with a high price point — it allows you to break up one payment of $300, for example, to three payments of $100 per month.
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Paid and free trials
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This gives customers the option to try your product with less (or no) risk by offering a trial period.
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ADVANCED MARKERTING TACTICS
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Once you’ve got the basics in place, there will be an unlimited number of new ideas, strategies and tactics that you’ll want to test as you improve your online presence over time. While you may not use them now, features like split testing, detailed prospect tracking, deep integration with your CRM and marketing tools, and having lots of control over how your checkout pages look are all important to consider to ensure your business is future-proof.
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3 POINTS
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CUSTOMER-FRIENDLY
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Having a customer-friendly refund policy builds good rapport, instills trust, and ultimately can land you with more loyal customers. In order to make this easy for your business, make sure that your ecommerce platform makes the process hands-free and cost-free. It will give your customers piece of mind and save you the headache of dealing with poor refund experiences.
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WIN
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In order to compete in today’s marketplace, it’s important to make the most of every prospect interaction. That means strong lead capture and follow-up, especially after a prospect has visited a checkout page but failed to complete the transaction. A solid “cart abandon” process is a no-brainer way to increase sales, and your checkout software provider needs to offer that functionality.
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TACTICS
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Once you’ve got the basics in place, there will be an unlimited number of new ideas, strategies and tactics that you’ll want to test as you improve your online presence over time. While you may not use them now, features like split testing, detailed prospect tracking, deep integration with your CRM and marketing tools, and having lots of control over how your checkout pages look are all important to consider to ensure your business is future-proof.
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GET YOUR ECOMMERCE SITE TIPS NOW
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PIE CHART
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While you may not use them now, features like split testing, detailed prospect tracking, deep integration with your CRM and marketing tools, and having lots of control over how your checkout pages look are all important to consider to ensure your business is future-proof.
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ECOMMERCE SITE
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By spending the time to compare and evaluate your choice in checkout software, you’ll save yourself the enormous cost of undoing a poor decision down the road. Take your time, choose wisely, and you’ll end up with a better-converting sales process, more revenue, fewer problems, and a business that supports your growth well into the future.
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WHISKEY A
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Consider the possibility that you’ll want to be able to track who is sending you referrals and be able to reward those partners. That functionality requires, at the very minimum, a solid integration with your checkout software. To avoid a lot of headaches that come with tracking across sites and devices, it’s best to have partner program functionality built into your checkout platform.
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TANGO B
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Finally, as you compare providers, remember that your checkout software really is at the heart of your ecommerce operation. The company providing it should be reliable, stable, and be there when you need them. While we appreciate (and have devoted our company to supporting) the spirit of entrepreneurship and startups of all kinds, there are some areas where experience counts. When it’s time for brain surgery, you don’t want the new guy.
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CHART
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While you may not use them now, features like split testing, detailed prospect tracking, deep integration with your CRM and marketing tools, and having lots of control over how your checkout pages look are all important to consider to ensure your business is future-proof.
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DOWNLOAD STARTER PACK
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CRM AND MARKETING TOOLS
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Once you’ve got the basics in place, there will be an unlimited number of new ideas, strategies and tactics that you’ll want to test as you improve your online presence over time. While you may not use them now, features like split testing, detailed prospect tracking, deep integration with your CRM and marketing tools, and having lots of control over how your checkout pages look are all important to consider to ensure your business is future-proof.
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A
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B
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CUSTOMERS WE HAVE WORKED WITH
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GET YOUR ECOMMERCE SITE TIPS NOW
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FOLLOW US
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